About Facebook's "Ad Conversion Pixel" for e-commerce sites

Having an e-commerce website and struggling to get leads or traffic? I am sure you have tried your luck in Facebook ads which did not give you the expected results. Well, this post may help you out for your Facebook ad creation tricks for getting more traffic to your website.

Just creating Facebook ad won't give success in the market. Some tricky solutions have to be managed. 

In e-commerce sites, creators expect the visitors turning into genuine customers for buying some products online. If there is a tracking system on your site, then nothing like that friend which will give you full reports about all clicks, conversions, registrations, etc.

Facebook has that feature or you can say that tracking system to help you out. That is "Ad Conversion Pixel".  A very heavy word to understand. I will make is simple step by step.

Firstly, a conversion is an action that a user does on your website like checking, registering, etc. Any action that he or she does on your website is called as conversion. As an owner of the e-commerce website, you need to know who has done what actions on it. To do this, there is a tracking system called as "Conversion Tracking".  This tracking determines or measures the ROI on Facebook ads and reports you whether ad is actually leading customers to your websites. And to track this, a small piece of code is needed that has to be placed on your website which is called as "Conversion Tracking Pixel" or "Conversion Pixel".

If you are using Google Chrome it is well and good that for using Ad Conversion Pixel, you need a plugin that is available in Chrome only. The plugin called "Power Editor" takes the responsibility of creating, editing, managing ads, optimize them, 

Have the pleasure of people who come to your websites and buying products. You enjoy the fruits, let the "Ad Conversion Pixel" track the necessary reports for you. On that you can then plan for the next ad campaigns to get better results from ads.

Have you used this tool? If yes then share your experiences.

After WhatsApp, Facebook acquires Oculus VR

Just after acquiring WhatsApp,  now the social networking giant is making a step forward with hot news. The news that is buzzing around everywhere. Facebook is buying Oculus VR, a virtual reality company, for $2 billion. 

People who think that Facebook acquiring Oculus is a step that will confuse, but this acquisition is a clear boon for VR's biggest proponents, and not a threat. 

 

 

How to use "Hashtags" in Facebook Fan Page [Infographic]

In my earlier post, you must have given some thought to how actually these 5 ways bring success to business fan page. In continuation to the same post, let me add some more tricks to make your business page successful and get more traffic.Previous posts like 11 important ingredients every fan page must have or using of QR code for business pages, some points challenge me to think how actually will some another point or trick will help fan page owners to bring more traffic to their pages. 

After every post, I get some more ideas that should be shared with you. This time it is one important aspect that I have not added in my earlier posts. That is the use of "Hashtags" in the Facebook posts or fan pages. 

Last year, Facebook introduced the feature of "hashtags" just like Twitter. Actually now a days there is a buzz of the feature not used properly. 

 

In Twitter, as there is limited characters that are allowed to post, the use of hashtags is must to inform people searching for a particular keyword. That keyword is added with a hashtag as a prefix. Each hashtag has its own URL and when a user clicks on that hashtag, the information related to that word is displayed on the list of tweets. 

In Facebook, use of hashtags can be done to start a particular topic in a group or a fan page or a regular wall post. 

For business fan pages, follow the steps to use hashtags. 

• First make a list of 15 - 20 keywords that are related to your business 
• Then pick up the most attractive or alluring words that can bring visitors to your fan page
• Use one keyword for starting a topic 
• Think which audience you want to target and then use on other social networks

 

Tricks to use #Hashtags in Facebook:

• Use the words in #TrendingTopics related to your industry
• Capitalize first letter of the word. Eg: #WorldofFashion 
• Do not overuse words with hashtags and flood your posts with them
• Create unique hashtags 

Better ways to use hashtags will be different for different business pages in Facebook. But keeping these simple tricks to use hashtags in Facebook fan page will definitely get more visitors to your fan page.

5 Sure Ways For Any Business Fan Page To Succeed !!!

Business Fan Pages needs professional look and design for customers to find something interesting on it. Every businessman wants is popularity and success in the field. He tries out many ways in the online world. But sometimes it is not fruitful. 

To flourish any business online, it has to be properly channelized with good content, useful stuffs, useful information, encouraging fans and visitors, etc. 

While taking care of all these, one may think that still there is something lacking to get that particular success. 

Success not only means that getting more and more likes on the fan pages, but also more than this, how they give you the response and how they bring in more visitors. One like and one share will attract more. Because one person is associated with many friends and if that particular has many friends and followers, then surely the fan page is going to be successful in getting more visitors who can turn to be customers. 

I have listed some important ways to follow that will give you sure success in flourishing your business on Facebook. 

• Add Google Calendar Tab: One may think what is the use of this on the fan page. But remember your Google account is flooded with many schedules and important events. Why don't you make use of this and inform your fans that there is so and so event. The information will be given by Google Calendar Tab. 
• QR Code of Like button :  A best way to get potential customers. Well your fan page "Like" button plays an important role to showcase your fan page. Thousands and thousands of likes means, your fan page is more famous publicly. To grow it more, create a QR code of "Like" button of your fan page.  With this you can grow your business via QR code.
• Display Facebook Business Card on your Gmail and Twitter accounts: Another great way to help yourself getting more customers, is by creating a Facebook Business Card and distributing it where you meet other people or attend conferences.    
• Feedback from visitors: To know what customer is searching for and what exactly he gets in your store is something what you always need to know. To have a brief points of all this, you can either add a feedback form in your fan page so that people can fill. 
• Use "Fan of the Week" tab

 

  

These few ways will surely help you in getting more public to your business fan page.Involve all these 5 important tricks to get more customers to Facebook Business Fan page.

 

Free phone calls from Facebook Messenger app

Facebook has recently made possible for its Android or iPhone users to make free voice calls to your friends. 

Facebook officially has not announced this fact to the users worldwide but has quietly made available to its Messenger app for Indians. The addition of a small "Free Call" button in the app is now available for Androids and iOS users. 

This service was introduced in US and Cananda last year, now it has spread Facebook's video calling facility feature in India too. 

So now when your Facebook Messenger window is open, you can call your friends for free. 

Facebook's "Auto Play Videos" feature will be for 15 seconds

In December 2013, Facebook had started "Auto Play Videos" for all mobile users.  According to this feature, when a user scrolls down the News Feed, the videos uploaded by advertisers are automatically played. 

This feature has widened its doors to most of the advertisers which will be 15 seconds long display on the screen. Due to this many of the visitors' attention will be grabbed resulting in the business bloom of the video advertisers. 

As per the sources, the ads are going at rates of $1 million to $2.5 million per day. Users who are the end visitors will see the video ads from late April or early May.